It all began in a musty dark room on a stormy Tuesday evening in 1863. Two men, John M. Rory III and William C. Blackmeyer had gotten sick of the Jones' Liquor store three blocks down. In retaliation for the explicit lies the Jones' claimed about their Bourbon, such as it being "Infused with the Rare Baltic Sea Flower of Odysseus", "High-Quality Ingredients" and "Bourbon", the two did what any other normal person would do: they burnt their distillery down and slaughtered the Jones' family.
In a stand for quality and genuine ingredients John & Will rolled up their sleeves and, using their own hard-earned dollars, built their own distillery.
Their first few batches of bourbon tasted just awful (such is the fate of those who are beginners). Year after year went by, and the bourbon got better, but their efforts were not enough. After having spent the majority of their fortune on bourbon "Fit for cleaning with", they chose to make one last monumental attempt. As fate and fortune would have it, on the proclaimed "last batch ever" a raging fire broke out and nearly flattened the distillery to ash. Most of their reserves were caught up in the inferno, and luckily only a few barrels of the new recipe were left intact.
After years of waiting, watching, hoping and hard work they uncorked the last barrel. The amber-gold liquid sprang from the barrel and into their glasses. Will confidently exclaimed, "We raise a glass - to our Hopes & Dreams!" The two cautiously raised their glasses to their lips -
- and promptly spit it out in disgust.
What died in their hands, became our namesake. To say the very least, their hopes & dreams ended up on the rocks, which is right where our bourbon should end up. In their spirit we brought back their famous last words to be placed right on our bottles of phone-bought bourbon. In their honor we began by fixing the mistake old boy John and Will did - trying to make it ourselves - and relied on the age-old technique of getting someone else to do a better job.
Hopes & Dreams, it's good....enough.